Dr. Sudhir Rana

Dr. Sudhir Rana is a faculty of marketing and strategy. He holds a Ph.D. degree with the Ministry of Human Resource Development Scholarship from the Government of India and Post–Doctorate from Putra Business School (AACSB Accredited), Malaysia. He has set high standards in academics and research. He has delivered 150+ workshop sessions, keynote speeches, and webinars. He launched and chaired the Doctorate Program at Fortune Institute of International business, India, and got the Ph.D. cotutelle agreement with renowned universities. Dr. Rana works on marketing streams (consumer behavior more specifically), business education, international marketing, and emerging markets are also his areas of research. His research is published in the Journal of Business Research, International Journal of Emerging Markets, and Journal of Promotion Management among others. He is a well-known scholar and editor in the field. He is the Editor of FIIB Business Review which is an ABDC C category and Scopus indexed and the most preferred journal from Sage. He holds the position of senior editor with the International Journal of Emerging Markets, and the South Asian Journal of Marketing. He is also founding series editor of Advances in Emerging Markets and Business Operations by Taylor & Francis and founding series Review of Management Literature by Emerald. He loves serving and contributing to the scholarly community in multiple ways.

1. Narula, S., Rana, S., Srivastava, S., & Kharub, M. (2023). Improving firm performance using market orientation and capabilities: A case study approach. South Asian Journal of Business Studies, 12(3), 374–394.

2. Singh, J., Rana, S., Abdul Hamid, A. B., & Gupta, P. (2023). Who should hold the baton of aviation sustainability? Social Responsibility Journal, 19(7), 1161–1177.

3. Mishra, V., & Rana, S. (2023). Understanding barriers to inbound medical tourism in the United Arab Emirates from a provider’s perspective. Worldwide Hospitality and Tourism Themes, 15(2), 131–142.

4. Rana, S. (2023). AI and GPT for management scholars and practitioners: Guidelines and implications. FIIB Business Review, 12(1), 7–9.

5. Kumar, J., Rana, S., Rani, G., & Rani, V. (2023). How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions. Competitiveness Review [Advance online publication]. https://doi.org/10.1108/CR-04-2023-0076

6. Quttainah, M., Singhania, S., & Rana, S. (2023). Gender diversity and financial performance: A quantified review based on bibliometric and cluster analysis. International Studies of Management and Organization, 53(4), 291–312.

7. Kharub, M., Rana, S., Reddy, P. S., & Gupta, H. (2023). Operational excellence through Lean Six Sigma – A case of multispecialty hospital. International Journal of Internet Manufacturing and Services, 9(2/3), 291–316. https://doi.org/10.1504/IJIMS.2023.132761

8. Kumar, J., Rana, S., Rani, V., & Ahuja, A. (2023). What affects organic farming adoption in emerging economies? A missing link in the Indian agriculture sector. International Journal of Emerging Markets [Advance online publication]. https://doi.org/10.1108/IJOEM-03-2023-0390

9. Raut, S. K., Alon, I., & Rana, S. (2023). A review of the contribution of Yair Aharoni to the foreign investment decision process: A bibliometric analysis. European J. of International Management, 20(1), 8–42.

10. Aruldoss, A., Rana, S., Parayitam, S., & Gurumurthy, B. (2023). Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: Evidence from a developing country. Journal of Marketing Theory and Practice, 2, 1–20. https://doi.org/10.1080/10696679.2023.2221442

11. Rana, S., Bag, S., Ghosal, I., & Prasad, B. (2023). How do influencers moderate purchase motives? An application of S-O-R model to assess the effects of reviewers’ rating on online purchase. Journal of Promotion Management, 29(8), 1168–1197.

12. Singhania, S., Singh, J., Aggrawal, D., & Rana, S. (2023). Board gender diversity and sustainability reporting quality: A generalized ordered logit approach. Kybernetes, 1. https://doi.org/10.1108/K-07-2022-0963

13. Manna, A., Pahari, S., Rana, S., & Biswas, D. (2023). A case on the project failure of water vending machines of Indian railways: Financial concerns and beyond. Prabandhan, 16(3), 27–41.

14. Raut, S. K., Rana, S., Kathuria, S., & Alon, I. (2023). The dark side of members’ heterogeneity within online brand communities and global virtual teams: An extension to Schwartz’s value theory. Journal of Global Marketing, 36(4), 284–302.

15. Panda, D., Chakladar, D. D., Rana, S., & Parayitam, S. (2023). An EEG-based neuro-recommendation system for improving consumer purchase experience. Journal of Consumer Behaviour, 1. https://doi.org/10.1002/cb.2142

16. Kharub, M., Gupta, H., Rana, S., & McDermott, O. (2023). Employee’s performance and Kaizen events’ success: Does supervisor behaviour play a moderating role? TQM Journal, 4. https://doi.org/10.1108/TQM-06-2022-0203

17. Rana, S. (2023). Foreword. Contributions to Management Science, vii.

18. Rana, S. (2022). Do you struggle to share your industry experiences with academic journals? Suggestions and way forward. FIIB Business Review, 11(4), 367–370.

19. Kharub, M., Mor, R. S., & Rana, S. (2022). Mediating role of manufacturing strategy in the competitive strategy and firm performance: Evidence from SMEs. Benchmarking, 29(10), 3275–3301.

20. Goel, A., Dhiman, R., Rana, S., & Srivastava, V. (2022). Board composition and firm performance: Empirical evidence from Indian companies. Asia-Pacific Journal of Business Administration, 14(4), 771–789.

21. Rana, S., Verma, S., Haque, M. M., & Ahmed, G. (2022). Conceptualizing international positioning strategies for Indian higher education institutions. Review of International Business and Strategy, 32(4), 503–519.

22. Baral, M. M., Mukherjee, S., Venkataiah, C., Rana, S., & Jana, B. (2022). Role and impact of big data analytics determinants in improving supply chain agility. In Big data: A road map for successful digital marketing (pp. 147–163). https://doi.org/10.1515/9783110733716-012

23. Rana, S. (2022). Why and how to review for FIIB business review and other similar journals. FIIB Business Review, 11(3), 259–262.

24. Rana, S., Raut, S. K., Prashar, S., & Quttainah, M. A. (2022). The transversal of nostalgia from psychology to marketing: What does it portend for future research? International Journal of Organizational Analysis, 30(4), 899–932.

25. Rana, S. (2022). Why research on economic growth is important? Future research areas on economic growth. FIIB Business Review, 11(2), 127–129.

26. Khan, M. R., Rana, S., & Hosen, M. I. (2022). Impact of trustworthiness on the usage of M-banking apps: A study on Bangladeshi consumers. Business Perspectives and Research, 10(2), 234–250.

27. Kovid, R. K., Rana, S., & Omrane, A. (2022). The promise of entrepreneurship and innovation as a strategic response to global turmoils. FIIB Business Review, 11(1), 7–10.

28. Rana, S., Anand, A., Prashar, S., & Haque, M. M. (2022). A perspective on the positioning of Indian business schools post COVID-19 pandemic. International Journal of Emerging Markets, 17(2), 353–367.

29. Rana, S., Shrivastava, A. K., & Raut, S. K. (2022). Promotional practices and perspectives from emerging markets. Promotional Practices and Perspectives from Emerging Markets, (1–261). https://doi.org/10.4324/9781003315582

30. Rana, S., Shrivastava, A. K., & Raut, S. K. (2022). Promotion perspectives and practices in emerging markets. Promotional Practices and Perspectives from Emerging Markets, (1–6). https://doi.org/10.4324/9781003315582-1

31. Mukherjee, S., Chittipaka, V., Baral, M. M., Pal, S. K., & Rana, S. (2022). Impact of artificial intelligence in the healthcare sector. In Artificial Intelligence and Industry 4.0, (23–54). https://doi.org/10.1016/B978-0-323-88468-6.00001-2

32. Shrivastava, A. K., & Rana, S. (2022). Emerging trends in decision sciences and business operations. Emerging Trends in Decision Sciences and Business Operations, (1–300). https://doi.org/10.4324/9781003315568

33. Khan, S., Rana, S., & Goel, A. (2022). Presence of digital sources in international marketing: A review of literature using Leximancer. International Journal of Technology Marketing, 16(3), 246–274.

34. Rana, S. (2021). A review on research during COVID 19 and call for research on marketing during the pandemic. FIIB Business Review, 10(4), 309–314.

35. Rana, S. (2021). Digitalization as a vehicle to balance New vs Old practices of consumers and organizations. FIIB Business Review, 10(3), 193–195.

36. Rana, S. (2021). How to manage with consumers’ perceptions, fears, anger and future decisions. FIIB Business Review, 10(2), vi–viii. https://doi.org/10.1177/23197145211025965

37. Rana, S. (2021). Creating “prop” to achieve organizational success: A future research agenda. FIIB Business Review, 10(1), 1–4.

38. Rana, S., Prashar, S., Barai, M. K., & Hamid, A. B. A. (2020). Determinants of international marketing strategy for emerging market multinationals. International Journal of Emerging Markets, 16(2), 154–178.

39. Rana, S., & Shrivastava, A. K. (2021). Doing business in emerging markets: Progress and promises. Doing Business in Emerging Markets, (1–235). https://doi.org/10.4324/9781003199168

40. Rana, S., & Shrivastava, A. K. (2021). Doing business in emerging markets: Progress and promises: An introduction. Doing Business in Emerging Markets, 1–9. https://doi.org/10.4324/9781003199168-101

41. Rana, S., & Behl, A. (2021) [Editorial]. International Journal of Technology Marketing, 15(02-Mar), 101–106.

42. Rana, S., Singh, A. K., Singhania, S., Verma, S., & Haque, M. M. (2021). Revisiting the factors influencing teaching choice framework: Exploring what fits with virtual teaching. Global Business Review, 9. https://doi.org/10.1177/09721509211015369

43. Rana, S., & Haque, M. M. (2020). The Indian economy: Critical factors and constraints of economic development. FIIB Business Review, 9(4), 237–238.

44. Dhiman, R., Kumar, V., & Rana, S. (2020). Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence. Review of International Business and Strategy, 30(3), 375–397.

45. Rana, S. (2020). Business practices and lessons from emerging markets. FIIB Business Review, 9(3), 149–151.

46. Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient? Journal of Business Research, 118, 363–377. https://doi.org/10.1016/j.jbusres.2020.07.001

47. Rana, S. (2020). Advancing financial strategies to achieve financial well-being. FIIB Business Review, 9(2), 73–74.

48. Rana, S., & Quttainah, M. (2020). Trust and joy: Organizational role of thumb. FIIB Business Review, 9(1), 7–8.

49. Rana, S., Raut, S. K., Prashar, S., & Hamid, A. B. A. (2021). Promoting through consumer nostalgia: A conceptual framework and future research agenda. Journal of Promotion Management, 27(2), 211–249.

50. Spais, G., Beheshti, H., & Rana, S. (2019). Special issue on customer needs and demand management in the global marketplace: Emerging management and marketing practices. FIIB Business Review, 8(4), 257–258.

51. Rana, S. (2019). Need of aligning stakeholders in the future of business firms. FIIB Business Review, 8(3), 175–176.

52. Rana, S. (2019). Sustainability in business: Some Research Perspectives. FIIB Business Review, 8(2), 77–78.

53. Rana, S. (2019). Moving in the realm of big data: Using analytics in management research and practices. FIIB Business Review, 8(1), 7–8.

54. Nambiar, B. K., Ramanathan, H. N., Rana, S., & Prashar, S. (2019). Perceived service quality and customer satisfaction: A missing link in Indian banking sector. Vision, 23(1), 44–55.

55. Rana, S. (2018). Managing businesses relevance beyond technology. FIIB Business Review, 7(4), 229–231.

56. Rana, S. (2018). Business performance: Earlier stage and looking forward. FIIB Business Review, 7(3), 153–155.

57. Rana, S., Saikia, P. P., & Barai, M. K. (2018). Globalization and Indian manufacturing enterprises. FIIB Business Review, 7(3), 167–175.

58. Rana, S. (2018). Covering the gap between theories and practices in business and management. FIIB Business Review, 7(2), 67–68.

59. Rana, S. (2018). Changing research, business and social viewpoints. FIIB Business Review, 7(1), 1–2.

60. Rana, S., & Sharma, S. K. (2016). A review on the state of methodological trends in international marketing literature. J. for Global Business Advancement, 9(1), 90–107.

61. Rana, S., & Sharma, S. K. (2015). A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing: 1990–2012. Advances in International Marketing, 25, 189–222. https://doi.org/10.1108/S1474-797920140000025009

1. Paper Presentation on A Study to Analyse the Opportunities of Mutual Fund Investment in Context of the Indian Market at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT) at FIIB on 19th & 20th December 2018

2. Paper Presentation on Are Indian Manufacturing Multinationals Benefitted with Globalization? A GAMBIT at International Symposium on Economic Development - Impact of Globalization & Policy Decisions at FIIB on 4th August 2018

3. Paper Presentation on Business Education in India: Meeting the Quality Criteria at Exploring Sustainable Growth Strategies for India at BPSMV, Sonepat from 9th to 14th March 2018

1. Editor - FIIB Business Review, Sage, ABDC-C, SCOPUS

2. Co-Edictor in Chief - South Asian Journal of Marketing, Emerald

3. Book Series Editor - Review of Management Literature, Emerald

4. Book Series Editor - Advances in Emerging Markets and Business Operations, Routledge