CBI
Center
for Behavioral
Insights
Founded in 2022, the Center for Behavioural Insights is committed to advancing the practice and understanding of behavioral science. Our mission is to equip future leaders with the knowledge necessary to navigate the complexities of human behavior in the business world, fostering research and discussions that drive meaningful impact for organizations and society. Our vision is to create a vibrant network of practicing behavioral scientists, academicians and researchers establishing a knowledge-hub for the practical use of behavioral science insights.
Promoting New Thinking and Applications into:
Consumer Behaviour and Branding
- Brand Perception and Consumer Decision-Making
- Brand Loyalty and Customer Retention
- Cross-Cultural Consumer Behavior
- Consumer Behavior in Sustainable Brands
- Luxury Brand Consumption
- Neuroscience and Consumer Behavior
Digital Consumer Behavior
- Social Media Influence
- Mobile App Usage and Consumer Behavior
- Virtual and Augmented Reality (VR/AR) and consumer behaviour
- Digital Payment Systems
- Cross-Platform Consumer Behavior
- Privacy Concerns on Digital Media.
Behavioral Finance
- Herding Behavior in Financial Markets
- Overconfidence and Investment Decisions
- Loss Aversion and Risk Perception
- Regret Aversion and Decision Reversals
- Behavioral Biases in Portfolio Management
- Behavioral Economics and Investment Advising
Behavioral Dynamics in Organizational Management and Human Resources
- Ethical Leadership and Organizational Behavior
- Organizational Culture and Employee Engagement
- Change Management and Employee Resistance
- Diversity and Inclusion in the Workplace
- Dark side of human behavior
- Team Dynamics and Collaboration
Advisors
Behavioral Scientist, Fractal Analytics
Assistant Professor, IIT Bombay, Mumbai, India; Behavioural Scientist, Centre for Behavioural Economics, Society and Technology, Brisbane.
Behavioral Scientist Co-Founder, Mentza
What does the Center do?
The Center for Behavioural Insights provides a dynamic platform for industry-academia partnerships, facilitating research grounded in behavioral sciences across diverse management fields, including but not limited to marketing, consumer behavior, finance, and organizational behavior. We welcome collaborations with interested researchers in academia and practitioners in industry, inviting them to join us in engaging in meaningful research projects that contribute to advancing knowledge and driving real-world impact.
Areas of Collaboration
- Research Projects grounded in behavioral sciences
- Designing and delivering executive development programs including consultancy opportunities for corporates
- Develop and offer specialized micro-credential courses in behavioral science applications.
- Become a featured speaker in our podcast series, sharing insights and expertise.
- Contribute as a resource person for our faculty development initiatives.
THE BETTER EFFECT
A Podcast That Redefines How You Think
The Better Effect is a podcast powered by the Center for Behavioural Insights (CBI) at FIIB, where we decode the psychology of decision-making. From habits to leadership, biases to breakthroughs—we explore what drives human behavior and how small insights can create a big impact.
Center in news:
Brand Management Program
Dr. Kokil Jain, Dean-Research & Outreach, FIIB New Delhi
The Brand Management Program, led by Dr. Kokil Jain (Dean-Research & Outreach, FIIB New Delhi) from April 23 to May 14, 2022, offered participants a wealth of key takeaways. It covered brand management fundamentals, investing in brand building, understanding brand value creation, and distinguishing strong from weak brands. The program also focussed on brand identity development, design elements, and humanizing brands through personality. It emphasized sustainable brand differentiation and strategic brand positioning. Participants learned about brand extensions, portfolio management, and brand tracking to diagnose challenges. Furthermore, the program explored how emerging technologies reshape brand experiences. The Brand Management Program, with its comprehensive insights and practical knowledge, equipped the participants with essential branding knowledge, offering practical insights on brand performance and customer engagement.
Qualitative Methods in Marketing Research
Dr. Sakshi Kathuria, Assistant Professor, FIIB, New Delhi
The Qualitative Methods in Marketing Research workshop, conducted from July 2 to July 30, 2022, provided participants with comprehensive knowledge and practical skills in qualitative analysis, utilizing software tools and industry-relevant insights. The program covered a range of key takeaways, including understanding qualitative research methods, software interface navigation, data organization, multimedia analysis, coding techniques (both inductive and deductive), pattern recognition, and presentation of qualitative analysis. Hands-on demonstrations using MAXQDA/NVIVO and open access software were incorporated throughout the sessions. Participants praised the interactive approach, use of real-world examples, and the valuable insights they gained, expressing enhanced preparedness for addressing marketing challenges.
EDP on HR Analytics
Prof. Snigdha Malhotra, Assistant Professor, FIIB, New Delhi & Prof. Shuchi Dixit, Assistant Professor, FIIB
FIIB's uniquely designed Executive Development Program on HR Analytics was conducted by Prof. Snigdha Malhotra & Prof. Shuchi Dikshit- Assistant Professor, FIIB, New Delhi on 3rd September, 2022. This program helped the participants to develop analytical skills which will enable them to replace intuition with clear-cut reasoning. The program was also designed to develop a strong understanding of data analytics followed by real-world application in HR.
Session on Power of Diverse Perspectives
Padma Shree Dr. Deepa Malik
FIIB had the honour of hosting Dr. Deepa Malik, a distinguished Paralympic athlete, recipient of the Arjuna Award, and a renowned athlete who has earned the Khel Ratna Award. Dr. Malik generously shared her extraordinary journey, shedding light on the profound importance of resilience, unwavering determination, and the pursuit of one's dreams during a special talk with our students. Her story showcased the incredible transformation of her disability into ability, Invited Talk ultimately leading to her global success. The students were not only enlightened by her journey but also deeply inspired to incorporate these valuable lessons into their own lives.
Faculty workshop on “Neurofeedback and its Utilization in Teaching and Research”
Shark Tank fame Neuphony Team
The Center for Behavioural Insights invited the Shark Tank fame Neuphony Team for a faculty workshop on “Neurofeedback and its Utilization in Teaching and Research”- The workshop aimed at providing valuable insights into the neurofeedback mechanism and its applications in both teaching and research, encouraging the utilization of brain data in respective domains, fostering interdisciplinary collaboration, and eventually driving innovation.
“Finding Purpose: Discovering Passion and Meaning in My Journey” Power Talk
Organized by The Center for Behavioral Insight
“Finding Purpose: Discovering Passion and Meaning in My Journey” Power Talk event, organized by The Center for Behavioral Insights in TEDx style, was an awe-inspiring and transformative experience. Through a series of captivatingtalks, passionate speakers shared their personal stories of triumph, perseverance, and self-discovery. The event served as a platform for exploring the profound journey of finding purpose and igniting one's passion. From motivational anecdotes to thought-provoking insights, the talks left the audience inspired, empowered, and encouraged to embark on their paths of self- discovery.
Behavioral Insights Research Workshop
Organised by The Center for Behavioral Insight
Fortune Institute of International Business organized an enriching two-day Behavioral Research Insights Workshop on 27th & 28th October 2023, an event dedicated to learning and discovery. The workshop was filled with intellectually stimulating sessions led by renowned academicians and practitioners such as 'Navigating Interdisciplinary Boundaries' by Mr. Bhushan Kumar , 'Decoding Semiotic Annotation' by Dr. Kokil Jain 'Cognitive Biases & Experimental Studies' presented by Junofy Anto Rozarina , MAXQDA Training led by Dr. Priya Vadiya , 'Translating Research into Practical Solutions' with Dr. Isha Sharma , captivating insights by Dr. Purnima Rao , 'Text Analysis' by Dr. Bhajneet Kaur , and an exceptionally insightful discussion on 'Experimental Studies in Behavioral Research' by Dr. Balaji.
Equipped with profound insights and new tools, the workshop provided captivating insights that kept everyone engaged and inspired, and prepared the participants to navigate the complexities of behavioral research, utilize semiotic analysis, and make a real-world impact. Furthermore, the workshop's emphasis on ethical considerations and fostering an intricate awareness of the moral dimensions in the study of human behavior promotes responsible research practices. This, in turn, contributes to the ethical advancement of behavioral research and its applications, benefiting Academicians, research scholars, practitioners and Early Career Researchers as a whole.
Learning the Art of Improved Decision-Making
Executive Development Program on Behavioral Choice Architecture: Insights and Impact
An Executive Development Program on Behavioral Choice Architecture, led by Bhushan Kumar, Behavioral Scientist at Fractal Analytics, equipped leaders with a sharp understanding of how behavioral biases influence decision outcomes across organizational Contexts. The session introduced practical frameworks for diagnosing behavioral barriers, interpreting data through a behavioral lens, and designing ethical interventions that nudge individuals toward better choices. By integrating psychology with decision architecture, the program strengthened strategic thinking, deepened awareness of human behavior in workplace and consumer settings, and built the capability to apply behavioral science for measurable organizational impact.
Behind Every Business Problem is a Human Problem
Session led by Mr Parameswaran - Title "Behind Every Business Problem is a Human Problem"
The Center for Behavioral Insights organized an insightful session on Behavioral Science with Mr. Parameswaran, Co-founder of 3 Big Things. The central theme of the talk was ‘Behind every business problem is a human problem.’ Mr. Parameswaran highlighted how applying behavioral insights can help organizations better understand decision-making, improve employee engagement, and design solutions that truly work for people. The session emphasized the power of small behavioral shifts in addressing large-scale business challenges and showcased practical examples from industry. Faculty members from across disciplines attended and actively engaged in the discussion, reflecting on how these ideas could be incorporated into both classroom teaching and research. The session not only broadened perspectives on the relevance of behavioral science but also strengthened CBI’s vision of making behavioral insights accessible and actionable in real-world contexts.Faculty Development Program - Mastering Netnography
A Research Workshop on Understanding and Practical Applications
The two-day online workshop on Mastering Netnography offered an intensive introduction to studying consumer and organizational behavior in digital environments. Led by Dr. Kokil Jain, Dr. Rokhshad Tavakoli, Dr. Sahiba Sahny, and Ms. Roopa Modem, the program blended methodological grounding with hands-on demonstrations, using tools such as Atlas.ti to translate digital conversations into meaningful insights.Designed for scholars and practitioners working across marketing, HR/OB, behavioral finance, and consumer research, the workshop highlighted how netnography can deepen qualitative analysis and strengthen theory building. Its interdisciplinary approach and global participation underscored FIIB’s commitment to advancing contemporary, globally relevant behavioral research.Faculty Development Program – Grounded Theory in Action
Faculty Development Program – Grounded Theory in Action
The two-day Winter School on Grounded Theory in Action brought together leading qualitative research experts—Prof. Mark McCaslin, Dr. Kokil Jain, and Dr. Sahiba Sahny—to equip scholars with advanced skills in building theory directly from data. Through immersive labs on coding, memoing, and category development, participants experienced GTM as a rigorous method for uncovering human motivations and behavioral patterns. The workshop strengthened the analytical foundations essential for high-quality behavioral science research and empowered scholars to generate actionable, evidence-based insights.
